The Covid-19 Pamdamic has been a really tough time for Small Businesses to survive during the lockdown and many of those Businesses even Shutdown.
The granular firm-level data indicated that around 95% of firms were impacted in April 2020 when the national lockdown was imposed.
Here most of the Small Businesses was struggling to make profits While, one thing that was Booming is Digital Businesses, Amazon’s sale jumps to 40% during pandemic, Flipkart witnessed new user growth of close to 50 % soon after the lockdown.
Like Amazon& Flipkart, many small E-commerce stores have been profitable since Lockdown. So,
What Stopping your Business to transform Digital?
“Don’t look back and ask, Why?
Look ahead and ask, why not?”
It’s right time to take Action and adopt your Business because Digital businesses are “New normal”
Here is Guide on “How small businesses can go digital ”
Here are Quick 4 actionable steps to shift your business digital. These steps are very Easy to Follow and Can give your Business Strong Presence Online, Keeping Low Budget in mind.
So let’s Dive Right in,
1. Getting listed on Google
This is the first step of giving your Business a Digital Presence, and Google is the only search engine where Every one Searches. Around 70-80% of people research a business online before making a visit to them for purchase. People these days seem to follow a doctrine which says – ‘if a company cannot be found on Google, probably it doesn’t exist.
there are 3.5 billion searches per day on Google!
There are two ways of getting listed on Google:
- Having Your Own Site
- Using “Google My Business”
Google my Business is an app developed by Google, which is free where you can list your Business on Google With No Cost! (it is best for local Businesses).
In other words, your customers are finding what they need on Google’s first page and Google My Business is an incredibly valuable (and easy) tool to use that helps you to show your Business on first page.
This is surprising because a Google study found that “50% of consumers who conducted a local search on their smartphone visited a store within a day.”
Here is a Quick Guide on Google my Business:
Here is the listing where your Business can be get listed by following these steps:
- Sign in to Google My Business & Follow the instruction shown there.
- Standout with Photos
- Post news, update, Special offer
- Encourage Customer to Leave reviews & reply to these reviews
- Add Special feature and attributes
Learn more about Google My Business : How to use Google My Business to get more Customers
2. Leveraging Social Platforms
Here we are talking about two main social platforms WhatsApp Business & Instagram (because those are the platforms where people engage). As per the Content Marketing Institute, 90% of B2C businesses report that social media has become their most popular content marketing tactic, followed by illustrations and photos (87%), eNewsletters (83%), videos (82%), and website articles (81%). Using social media as a customer service tool can increase brand engagement by leaps and bounds and help businesses win new customers.
Here what Hootsuite says about Social Media:
Among 7.5 billion population around the world, 42% of those is Active Social Media User.
Which social platform do you use most? let me know in comments.
There are currently more than 2 billion WhatsApp users around the globe and rising (WhatsApp 2020). With 1.5 billion in 2018 and 1 billion in 2016, this number of WhatsApp users has been increasing at half a billion every two years.
In Businesses Contact with customers is the most important thing, which leads us to this platform “WhatsApp”.
Making use of your contact to not just promote products, but creating a bond between you and your customers. (not James bond😜) is the purpose of this app.
Here is how you can use WhatsApp Business:
- For creating targeting groups
- Share promotional offer, flash sale
- For getting feedback from your customer
- For customer Support
Watch this Video Playlist to Know More:
Instagram is the only platform that gives you good reach than other social platforms like F.B pages, Youtube videos.
Over 1.16 billion monthly users are active on the site. Daily users spend about 8 minutes on the app and 500 million use Stories daily.
Instagram is the sixth-most visited website
You can showcase your products/services on its Business page. This will give your Business a good local reach, where you can get orders from your customer, interact with them, and many more….
Learn to set up a good Instagram page for your Business Here:
Quick Guide to Instagram for Businesses:
- Switch to a Business profile.
- Post product treasure that will urge people to buy.
- Creat sponsor ads (detail in 3rd step).
- Use Instagram stories.
- Come up with Hashtag for your Business.
Detail blog here: Instagram Marketing for Business
3. Running Local Ads
The above two options were free, But this one is paid! but wait…..
It’s in your Budget & it’s needed to boost your Reach in your area.
You can set your budget,(based on your requirements)which should be a minimum of 500 INR (Recommended) it can be less But your Reach will be minimum.
It is very simple to run an Ads, Run Instagram Ads
Here are some stats: According to the latest official data, Instagram has 1 billion monthly active users (MAU’s) globally.
With 500 million Instagram users viewing Stories every day, you have the potential to reach a massive audience with Instagram Story ads.
As you have already set up an Instagram business page, it will be simpler. Learn How to Run the Ads in 5 minutes
(i recommend you to run Story ads for your Business, which will give you more ROI than any other ads.)
Learn About Instagram Ads in this Video:
4. Your own Website
Important: This might take your time and money, So first try those three steps once you are Confident then start your site.
It is easy to start your static site (Not for selling products), But for sites that sell products, you will need a Digital Marketer to manage it.
Your site is Most important for your Business to Sell online, it can give you a lot more Growth than any other tactics like going on Social Media or running Ads.
46% of small businesses didn’t have a web presence in 2018. (The Balance Small Business)
Your Site will give you a unique selling point than your Competition.
“This is the Step where your Transformation will Complete, from an Offline storefront to having the online shop”
Now let’s Sumup the conversation, on How small businesses can go digital.
Digitalization had disturbed many retailers and Small Business owner, and the Covid-19 pandemic has adversely affected the small business
So, why not shift Digital
“Many of the Customer prefers to Buy online nowadays
it’s New Normal So, why not sell online”
Here are the 4 steps you can shift Digital with a Low Budget,
First, Get listed on Google, use Google my Business so, whenever Customer Search your Business will be Noted
Next, leverage Social platforms like WhatApp Business(Make use of your contact to sell & to build Bond between Customers ) and Instagram (to Showcase your products & Run Ads)
Running Local Ads, which will give you a great Boost in your Area & Help you to Build a Brand(use Instagram video Ads)
Creating your own Website, which is important for selling products online & will give you a great edge over your competitors.
for creating a business website or any help related to digital marketing Contact ME!
What next Topic you’d like to know from me? let me know in the comments!😊✉️
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